DIGITAL CUSTOMER EXPERIENCE

Providing seamless, personalized, and positive experience for customers in order to
increase loyalty, satisfaction, and advocacy.

DIGITAL CUSTOMER
EXPERIENCE

Providing seamless, personalized, and positive experience for customers in order to
increase loyalty, satisfaction, and advocacy.

Digital customer experience (DCX) refers to the interactions that customers have with a company through digital channels, such as a company’s website, mobile app, social media, or online customer service. It encompasses all aspects of a customer’s journey, including discovery, research, purchase, and post-purchase support, and it can include both self-service and assisted-service interactions.

DIGITAL CUSTOMER EXPERIENCE CAPABILITIES

FRONT END UX UI:

UX design focuses on creating a seamless and intuitive experience for the user, taking into account factors such as usability, accessibility, and overall user satisfaction. It includes research, wireframing, prototyping, and testing to ensure that the end product is user-centered.

UI design focuses on the visual elements of the product, such as layout, color scheme, typography, and iconography, to create an aesthetically pleasing and consistent design.

Together, front-end UX and UI aim to create a cohesive and engaging digital experience for the user that is easy to use and visually appealing.

Mobile – Hybrid Containers & SDKS Implementation, Native Applications & platform centric Development, Validation
UX – Experience Research & Analysis, Prototyping & Design,Evaluation & Assessment
WebUI – RWD Implementation, Framework Migration, Platform Centric UI realization (SFDC,AEM, Hybris)

FRONT END UX UI:

UX design focuses on creating a seamless and intuitive experience for the user, taking into account factors such as usability, accessibility, and overall user satisfaction. It includes research, wireframing, prototyping, and testing to ensure that the end product is user-centered.

UI design focuses on the visual elements of the product, such as layout, color scheme, typography, and iconography, to create an aesthetically pleasing and consistent design.

Together, front-end UX and UI aim to create a cohesive and engaging digital experience for the user that is easy to use and visually appealing.

Mobile – Hybrid Containers & SDKS Implementation, Native Applications & platform centric Development, Validation

Together, front-end UX and UI aim to create a cohesive and engaging digital experience for the user that is easy to use and visually appealing.

Mobile – Hybrid Containers & SDKS Implementation, Native Applications & platform centric Development, Validation
UX – Experience Research & Analysis, Prototyping & Design,Evaluation & Assessment
WebUI – RWD Implementation, Framework Migration, Platform Centric UI realization (SFDC,AEM, Hybris)

UX – Experience Research & Analysis, Prototyping & Design,Evaluation & Assessment
WebUI – RWD Implementation, Framework Migration, Platform Centric UI realization (SFDC,AEM, Hybris)

Content Management & Marketing

Optimum uses Content management systems (CMS) that provide tools for managing digital content and making it available to website visitors. Creating, organizing, and distributing digital content such as text, images, videos, and audio through various channels for marketing. This can include content creation, curation, editing, and publishing, as well as content governance, workflow, and archiving.

Transformation Services
Application Development & Maintenance
Experience Solutions, DevOps Framework
CMS Integration Accelerators

Content Management & Marketing

Optimum uses Content management systems (CMS) that provide tools for managing digital content and making it available to website visitors. Creating, organizing, and distributing digital content such as text, images, videos, and audio through various channels for marketing. This can include content creation, curation, editing, and publishing, as well as content governance, workflow, and archiving.

Transformation Services
Application Development & Maintenance
Experience Solutions, DevOps Framework
CMS Integration Accelerators

Customer Management

Customer management refers to the processes and practices a company uses to acquire, retain, and grow its customer base. It encompasses a variety of activities such as customer acquisition, customer service, customer retention, and customer relationship management (CRM). Customer management is a crucial aspect of any business as it focuses on understanding, engaging, and providing value to customers to build long-term relationships and increase customer loyalty.

Transformation Services – Customer 360, Engagement Center, Loyalty Management, Omni Channel Sales & Service, Integrated Campaign Management
Engagement Models – Cloud Enablement for CRM, CRM Operations Support, Upgrades & Migration, CRM Testing & Automation, CRM CoE/Shared Services Set-Up

Customer Management

Customer management refers to the processes and practices a company uses to acquire, retain, and grow its customer base. It encompasses a variety of activities such as customer acquisition, customer service, customer retention, and customer relationship management (CRM). Customer management is a crucial aspect of any business as it focuses on understanding, engaging, and providing value to customers to build long-term relationships and increase customer loyalty.

Transformation Services – Customer 360, Engagement Center, Loyalty Management, Omni Channel Sales & Service, Integrated Campaign Management
Engagement Models – Cloud Enablement for CRM, CRM Operations Support, Upgrades & Migration, CRM Testing & Automation, CRM CoE/Shared Services Set-Up

Digital Transformation

Technology solutions for the customer journey aid businesses in better comprehending and interacting with their clients, increasing client satisfaction, client loyalty, and client revenue. The objective is to continuously measure and improve the customer journey in order to offer a smooth, tailored, and optimum customer experience.

Journey mapping: This involves creating visual representations of the customer journey to understand the various touchpoints and interactions that customers have with a company.
Customer analytics: This involves collecting and analyzing data on customer behavior, preferences, and feedback to gain insights into customer needs and pain points.
Personalization: This involves using data and analytics to tailor the customer experience to individual customers, providing a more personalized and relevant experience.
Automation: This involves using technology to automate repetitive or time-consuming tasks, such as customer service interactions or marketing campaigns.
Optimization: This involves using data and analytics to measure the effectiveness of customer journey initiatives and make adjustments to improve the overall customer experience.

Journey mapping: This involves creating visual representations of the customer journey to understand the various touchpoints and interactions that customers have with a company.
Customer analytics: This involves collecting and analyzing data on customer behavior, preferences, and feedback to gain insights into customer needs and pain points.

Personalization: This involves using data and analytics to tailor the customer experience to individual customers, providing a more personalized and relevant experience.
Automation: This involves using technology to automate repetitive or time-consuming tasks, such as customer service interactions or marketing campaigns.
Optimization: This involves using data and analytics to measure the effectiveness of customer journey initiatives and make adjustments to improve the overall customer experience.

Digital Transformation

Technology solutions for the customer journey aid businesses in better comprehending and interacting with their clients, increasing client satisfaction, client loyalty, and client revenue. The objective is to continuously measure and improve the customer journey in order to offer a smooth, tailored, and optimum customer experience.

Journey mapping: This involves creating visual representations of the customer journey to understand the various touchpoints and interactions that customers have with a company.
Customer analytics: This involves collecting and analyzing data on customer behavior, preferences, and feedback to gain insights into customer needs and pain points.
Personalization: This involves using data and analytics to tailor the customer experience to individual customers, providing a more personalized and relevant experience.
Automation: This involves using technology to automate repetitive or time-consuming tasks, such as customer service interactions or marketing campaigns.
Optimization: This involves using data and analytics to measure the effectiveness of customer journey initiatives and make adjustments to improve the overall customer experience.