The retail industry is witnessing a seismic shift. Rapidly changing customer expectations along with evolving technology and emerging digital firms are driving widespread disruption in the industry.

Consumers now expect a more enriched shopping experience, personalized service and valued offerings. Additionally, advancements in the field of Artificial Intelligence, Augmented Reality and outcome-driven digital platforms have revolutionized the way retail sector operates. Also, the increasing focus on data and expansion of sales and marketing channels (like mobile and social commerce) has brought retail to a tipping point. This makes it imperative for businesses to showcase agility in their business operations and customer service models.