At Optimum, we prioritize combining the Agile sprint model with the collaborative teamwork enabled by DevOps. This approach allows our clients to optimize their products incrementally throughout the development lifecycle, ensuring efficient maintenance. An example of the successful implementation of this strategy can be seen in a Dutch banking and financial services company. By creating cross-functional teams, implementing continuous integration and delivery, and utilizing automated testing to improve software quality, the company was able to reduce their time-to-market from several months to just a few weeks.